The EU Parliament just passed an historic vote which could lead to US search giant Google break up. Never in the past has the European Parliament ever voted to break up a company.
European legislators voted 458 to 173 in favour of the proposal.
I have been comparing Google with Standard Oil for years now, and my crystal ball was telling me this was coming. Sooner or later Google will have to face some sort of break up like the one Standard Oil was forced to undergo.
How do you feel about things like paid links, native advertising? Guest posts? Advertorials?
Well, if you are like me, you feel bad in you stomach hearing those terms; but are they useful to improve your SERP rankings?
Is that white hat? Black hat? Furry hat?
Should you do it?
I always loved detective stories. As a teen I was ravished by Dashiell Hammett books (oh boy how much I loved “The Maltese Falcon”) and I later discovered Edward Bunker and his society driven bloody villains descent into depravity (MrBlue would not approve the word “depravity”). Thus I may be a little too much good hearted in this case, but after watching the … Continue reading I like True Detective
In the past weeks I tested Facebook likes campaigns for fan pages. And I found some suspicious things…
Ever heard of “click farms” and “click fraud”? Do you think you can get Facebook likes easily and massively? Is Facebook somehow involved in this? Mhhh…. Let’s find out… We have a web page with very few likes… Let me try driving some traffic to that page with a Facebook ad! We just ordered it, … Continue reading Are Facebook likes genuine?
I know the answer to your question, even if you don’t have the question yet. The answer is… test it. Do it right. Compare the result with a control group, repeat the experiment, calculate the winning probability of you test group. And you will find the answer to that question. What was the question by the … Continue reading I know the answer to your question.