eCommerce growth continues at full strength around the world, with mobile shopping pushing the growth rate to new highs, and alarming decision makers to invest into mobile apps at an even faster pace than before.
According to Forrester, 25 percent of respondents to their last report told they shop weekly from mobile phone. Mobile shopping now accounts for over 30% of eCommerce sales globally according to Criteo, and Comscore does measure mobile shopping acceleration at a peak increase of 47 percent through 2014.
It’s time to take action.
The E-Commerce of the future requires to be a platform-as-a-store; companies who seek to rapidly deploy new digital store features needs agility, needs to be able to swap modular components, needs an interoperable ecosystem to create an online retail store which is constantly up-to-date with new redefining standards for e-commerce. In order to achieve this forget about software, … Continue reading The E-Commerce of the future
Business have just started to digest the “multichannel” concept and a new buzzword emerged: “omnichannel,”. Often used interchangeably these terms are not identical, they’re actually identifying radically different iteration of the sale process morphing from offline to online to a revolutionary concept, that sales are always sales. That every touchpoint in the buying process should be smooth and integrated in a continuous buying experience from the perspective of the consumer.
Conversion Rate is probably the most important metric you monitor.
Your website is a black box, traffic is the input, sales is the output, and the internal mechanic of your black box is performing good or bad depending on the resulting conversion rate (CR).
But what should you be comparing your Conversion Rate with?
One could write an encyclopedia with the good reasons why it’s stupid to start-up a company in Italy. The other day I was looking for a solution to manage outboud and inbound text messages aka SMS, there are plenty of good providers on the web, with nice simple API and a reasonable cost: nexmo.com, plivo.com, … Continue reading Start-up a company in Italy is such a damn stupid choice…
My today favorite quote is from Muhammad Younus, who said: “All humans were born entrepreneurs. In the caves, we were all self-employed.”