Everyone wants to see their website rank up on top of search engine results, but it takes much more than a few good-looking pages for that to be accomplished.
Building functional and eye-catching websites with quality content is not enough to stand out organically. Each new search engine algorithm update is stomping out black-hat SEO practices, to achieve exceptional results through white-hat SEO requires executing well in several directions, and a mistake could lead to the website being de-index.
It's an outland for many, where competent agency are a rarity, you should be selective on where to allocate you precious marketing budget.
To significantly grow your organic presence in Google, Bing and other search engines you need to elevate your on-page optimization strategy to market best practice, enhance your website structure and taxonomy, secure your backlink profile is flooding you with juice from sources relevant to your business, and constantly experiment new links sources and new on-page optimization monitoring critical KPIs to stay ahead of your competitors.
Investing in PPC advertising drives up traffic immediately, but SEM should only compliments your other marketing activities to ensure the best ROI.
“Starting April 21, we will be expanding our use of mobile-friendliness as a ranking signal. This change will affect mobile searches in all languages worldwide and will have a significant impact in our search results.”
One of the most disrupting Google algo update is coming on April 21st. Are you ready?
eCommerce growth continues at full strength around the world, with mobile shopping pushing the growth rate to new highs, and alarming decision makers to invest into mobile apps at an even faster pace than before.
According to Forrester, 25 percent of respondents to their last report told they shop weekly from mobile phone. Mobile shopping now accounts for over 30% of eCommerce sales globally according to Criteo, and Comscore does measure mobile shopping acceleration at a peak increase of 47 percent through 2014.
It’s time to take action.
The E-Commerce of the future requires to be a platform-as-a-store; companies who seek to rapidly deploy new digital store features needs agility, needs to be able to swap modular components, needs an interoperable ecosystem to create an online retail store which is constantly up-to-date with new redefining standards for e-commerce. In order to achieve this forget about software, … Continue reading The E-Commerce of the future
Business have just started to digest the “multichannel” concept and a new buzzword emerged: “omnichannel,”. Often used interchangeably these terms are not identical, they’re actually identifying radically different iteration of the sale process morphing from offline to online to a revolutionary concept, that sales are always sales. That every touchpoint in the buying process should be smooth and integrated in a continuous buying experience from the perspective of the consumer.
Yes, another post debunking Facebook marketing effectiveness, this time I want to talk about fan engagement, or fan page interactions.
How easy it is to build a fan base? And to reach out for them to do something like… buying?
How much your Facebook fans are (really) worth?
Conversion Rate is probably the most important metric you monitor.
Your website is a black box, traffic is the input, sales is the output, and the internal mechanic of your black box is performing good or bad depending on the resulting conversion rate (CR).
But what should you be comparing your Conversion Rate with?